With 4/20 firmly in the rearview, we wanted to come back and check in on one of our favorite topics — brands. It is no surprise that cannabis is in a world of hurt — but few participants in the space are hurting as badly as brands. While there are…

Last week, I attended the Benzinga Capital Conference in Miami — one of the larger gatherings for the financial side of the cannabis business in the US. As a reformed Wall Street denizen, they spoke my language up on stage — speaking of revenue growth and margins, of distressed debt…

Recently, I was asked by a very smart cannabis investor what I thought of MSOs post deregulation or descheduling. Do they survive? Are they the winners? Are they losers? What do they need to do to prepare for the eventuality? The answer is a bit complicated, and depends on what…

Recently, I read a fantastic post by Curt Dalton of Cannibis.net on pricing in the Illicit market. Go ahead and click through to read it: https://www.linkedin.com/pulse/illicit-cannabis-market-cheaper-than-legal-10-b-55-c95-curt-dalton/?trackingId=jWyAoHu1QESN1O%2FFkVa9QQ%3D%3D The conclusion that I draw from the article is that as long as authorities are not going to crack down on the illicit market…

One of the great things about my job as CEO of Proper is all the interesting and knowledgeable people I get to talk to in the cannabis industry. Learning from people smarter than you everyday is a true privilege — and one never to be wasted. A marketing buddy of…

The news this past week has been dominated by the collapse of Silicon Valley Bank, the subsequent collapse of Signature Bank, the rescue of Credit Suisse and the potential demise of First Republic Bank. And in the cannabis world, there has been some question of what it all means to…

Question: What’s the most valuable website in the world? The answer, of course, is Google. It has established itself as the most efficient engine for converting consumer intent into profits. An incredible business model driven by organizing the world’s data, and serving up that data to fulfill consumer intent —…

To say that the legal cannabis market is in a state of disarray would be a monumental understatement. In markets where the largest number of brands has proliferated — California in particular — the entire ecosystem is hurting: from growers suffering from lower prices on biomass, to retailers locked into…

For the past few years, we at Proper have been working hard to reduce the friction we’ve all experienced in the cannabis industry. It is our goal to help brands and consumers reach a point where cannabis can once again quiet anxiety, not cause it. …